(917) 560-6820 // rtilberis@gmail.com
Linkedin
Education
The School of Visual Arts, New York
Continuing Education-Advertising // 2012-2014
Elmira College, Elmira, N.Y
Bachelor of Arts in English // 2001-2005
Work Experience
On Location-FIFA World Cup 2026™
Senior Copywriter // 3.4.2025-present
- Helped shape the creative platform and brand voice for FIFA World Cup 2026™ Hospitality, building an integrated campaign spanning TV, digital, social, CRM, experiential, OOH, sales enablement, and B2B marketing.
-Developed campaign concepts, messaging frameworks, and creative systems that scaled across 104 matches, 16 host cities, and multiple audiences throughout the tournament lifecycle.
-Led copy development for major consumer campaigns, product launches, host city activations, celebrity partnerships, and high-priority sales initiatives promoting the world's largest hospitality program.
-Partnered closely with art directors, strategists, account teams, producers, and clients to evolve creative from initial concept through production across a wide range of channels and formats.
-Created integrated campaigns, TV and digital video scripts, experiential concepts, email ecosystems, social content, out-of-home, paid media, landing pages, and sales collateral that delivered a consistent brand voice across thousands of consumer touchpoints.
-Helped establish the tone and creative approach for FIFA Hospitality leading into and throughout the 2026 tournament, contributing to one of the largest integrated marketing efforts of my career.
Wasserman X/The Team
Senior Copywriter // 8.1.2021-3.1.2025
- Senior Copywriter for a wide variety of accounts and pitches.
- Worked on brands including AT&T, Wells Fargo, Sonic, Jack Daniel’s, CarMax, FTX (RIP) Hertz, and Stillhouse.
- Concepted and wrote copy for campaigns that included experiential, web, mobile app and video content.
- Presented work to clients.
- Directed talent and crew onsite for social campaigns.
- Wrote questions and conducted interviews with professional athletes to create ad spot VO.
- Worked on pitches and won new business.
Wunderman Thompson NY
Senior Copywriter // 4.1.2016-8.1.2021
- Senior Copywriter for the Glaxo Smith Kline Account.
- Worked on GSK consumer brands including Breathe Right, Nicorette, Flonase and Sensodyne.
- Concepted and wrote copy for TV and digital campaigns that included web, mobile app and video content.
- Presented work to clients.
- Worked on pitches (even won a few).
- Had several new product launches.
- Won some awards and stuff.
Conway+Partners Advertising
Copywriter // 3.1.2015-4.1.2016
- Brought on board to help the established design and branding team improve creative storytelling.
- Worked with a diverse team in New York, Buenos Aires, Miami and Dubai to create ideas and write copy for web, print ads, brochure, email, OOH and video.
- Concepted creative and wrote copy for all of Conway+Partners’ accounts, including Iberostar Hotels, Yotel and many others.
- Worked on pitches and helped win several new agency accounts.
- Wrote the company website and 200 page brochure.
Creative Soldier Ad Agency
Copywriter // 4.1.2014-3.1.2015
- Concept and write copy for all of Creative Soldier's clients, including work for The Watergate Hotel, MatressFirm, and The David Whitney Hotel.
- Develop 360 degree campaigns that include work for digital, print, video, OOH and social media.
- Work with art directors to create look and feel of creative.
- Work with the client to build creative strategy.
- Maintain company blog and write posts for both agency and client social media accounts (Twitter, Facebook, Linkedin).
IdeaRocket
Freelance Copywriter // 11.15.2013-3.1.2014
- Created whiteboard animation concepts and storylines for clients.
- Composed SEO articles to promote the agency.
- Contributed blog posts for IdeaRocket’s website and social media accounts.
- Maintained social media channels for the agency.
- Consulted with CEO to develop agency strategy.