ROB TILBERIS
Associate Creative Director | Copywriter

(917) 560-6820 // rtilberis@gmail.com // LinkedIn

Creative leader with 10+ years developing integrated campaigns across sports, hospitality, consumer health, finance, spirits, and entertainment. Experienced building creative platforms and leading work across television, digital, CRM, social, experiential, branded content, and live events. Passionate about developing ideas that connect strategy with storytelling.
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Experience
On Location-FIFA World Cup 2026™
Senior Copywriter | March 2025 – Present
Helped shape the creative platform and brand voice for FIFA World Cup 2026™ Official Hospitality, building one of the largest integrated hospitality campaigns in sports.

  • Helped develop the Closer Than Ever creative platform from launch through the Final.

  • Led concept development and copy across television, digital, CRM, social, experiential, OOH, sales enablement, and B2B marketing.

  • Developed campaigns supporting major product launches, host city activations, celebrity partnerships, and tournament-wide marketing initiatives.

  • Partnered across strategy, design, production, account, and client teams to bring ideas from concept through execution.

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Wasserman X/The Team
Senior Copywriter | August 2021 – March 2025
Developed integrated campaigns and creative platforms for global brands across experiential, digital, social, CRM, branded content, and live events.

Selected Clients

Jack Daniel's • Stanley • Wells Fargo • Sonic • Hertz • AT&T • CarMax • Stillhouse • FTX

  • Developed integrated campaign concepts from first idea through production.

  • Presented creative to clients, contributed to new business pitches, and collaborated across disciplines from concept through execution.

  • Helped shape celebrity partnerships, experiential activations, and brand platforms across multiple industries.

  • Directed on-set productions and creative development from script through final execution.

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Wunderman Thompson NY/VML
Senior Copywriter | April 2016 – August 2021
Developed integrated campaigns for leading over-the-counter consumer health brands, balancing behavior change with emotionally resonant storytelling.

Selected Clients

Nicorette • NicoDerm CQ • Flonase • Breathe Right • Sensodyne

  • Developed television, digital, CRM, mobile, and social campaigns supporting new product launches and brand initiatives.

  • Led concept development, copywriting, and integrated campaign development across multiple consumer health brands.

  • Partnered closely with strategy, production, account, and client teams from concept through launch.

  • Work recognized with Cannes Lions, Clio, Effie, Smartie, and MM&M Awards.

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EARLIER EXPERIENCE

Copywriter | 2013 – 2016

Built a foundation in integrated campaign development, branding, and storytelling across agency, design, and animation studios.

Agencies

Conway + Partners • Creative Soldier • IdeaRocket
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SELECTED AWARDS

  • Clio Award

  • Effie Award

  • Smartie Award

  • MM&M Award

  • Ex Award

  • Cannes Lions Recognition

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EDUCATION
School of Visual Arts
Continuing Education — Advertising

Elmira College
B.A., English