The Sonic
Drive-In Range
Bonnaroo in June is hot.
Really hot.
So instead of creating another brand activation, we built festival-goers a summer oasis.
We came up with a miniature golf course inspired by Sonic's menu, complete with a Sonic-style clubhouse serving ice-cold slushes, great food, and a place to cool off between sets.
Every hole was originally designed around a menu item. Sadly, the tater tot volcano didn't survive production. I'll never stop fighting for it.
The final experience blended music, mini golf, cold slushes, and a little Americana into one of the coolest spots at Bonnaroo.
Role: Concept development, copywriting, client presentations, and creative development from pitch through execution.
Winner: Ex Award
Festival Fuel
Limited-edition slushes and menu items created exclusively for Bonnaroo. I named the products and wrote the launch copy, turning every menu item into part of the experience.
Sonic To-Go
From sunglasses and towels to collectible cups and koozies, exclusive giveaways let fans take the Sonic Drive-In Range with them after the festival.
