Wells Fargo
College Football
Wells Fargo's licensed college debit cards gave fans another way to represent their school.
Our challenge was giving them another reason to choose it.
The answer wasn't better banking.
It was better fandom.
College football fans are always looking for new ways to celebrate their team, so we turned each school's beloved mascot into the ultimate fan—naturally using the Wells Fargo debit card as part of every game day ritual.
The campaign launched with custom mascot Instagram emojis before expanding into animated social content and on-campus shoots featuring the mascots getting game-day ready, grabbing concessions, and cheering on their teams.
Role: Concept development, copywriting, scriptwriting, client presentations, and on-set direction.
School Spirit
We turned each school's beloved mascot into the ultimate fan, creating social films that celebrated the rituals, traditions, and personalities that make Saturdays special.
Emoji Launch
To launch the custom mascot emojis on Instagram, we animated the entire collection into a playful Road to Bowl Season film, giving fans a new way to rep their school on Instagram.
