FIFA World Cup 2026™
Official Hospitality
With 104 matches across 16 host cities in three nations, FIFA World Cup 2026™ was the biggest single-sport event in history... by a lot.
I joined the project early to help build that foundation—developing the creative platform, defining the brand voice, and carrying that thinking across every touchpoint of the campaign.
From celebrity-led films and Times Square takeovers to emails, landing pages, and matchday communications, everything was built around a single idea: bringing fans Closer than Ever to the action.
Role: Helped develop the creative platform and brand voice for FIFA World Cup 2026™ Official Hospitality, carrying that thinking across television, digital, CRM, social, experiential, OOH, and B2B. Worked across nearly every touchpoint of the brand—from launch through the Final.
Captains
One platform. Multiple stories. Each captain expanded the Closer Than Ever idea through a distinct point of view, proving the campaign could adapt across personalities, cities, and audiences without losing its voice.
Campaign Launch
Long before the first whistle, fans got their first taste of Closer Than Ever. This six-city experiential launch introduced FIFA World Cup 2026™ Official Hospitality through live events hosted by our celebrity captains.
Matchdays
When the tournament kicked off, the Closer Than Ever platform shifted from campaign to conversation. Daily social content captured the emotion, spectacle, and spontaneity of the world's biggest sporting event in real time.
At Scale
Big ideas deserve big stages. The Closer Than Ever platform experiential activations extended beyond traditional media through large-scale digital billboards and global events like the F1 Las Vegas Grand Prix.